There isn’t a creative type on the planet who hasn’t heard at least one of the following:
- “It’s a hobby, right? So, what’s your real job?”
- “If you’re so passionate about it, then why does it matter if you get paid?”
- “Why don’t you do a sample for free, and if I like it, I’ll pay you for the next one.”
- “Aren’t artists supposed to be starving? Isn’t the romantic part of it?”
- “How do you put an hourly rate on creativity?”
- “We’ll pay you in sample copies.”
- “Isn’t exposure enough of a reward?”
Yup, this is going to be another whiny blog post from an artist who would like to be financially compensated for her work. If you’d really rather look at pictures of kittens, or read about the latest antics of a reality TV family, feel free to click off (that sounded ruder than I expected). But I’ve got a few decent points I’d like to make, if you can spare a few minutes. This one’s on the house.
Here are a few reasons why we don’t like to think about paying artists:
1. We don’t see artists as having skills. Being able to put someone’s guts back together in surgery involves skills. Doing someone’s taxes involves skills. Building a basement rec room involves skills. However, when it comes to creative stuff, not so much. Let me tell you first-hand that creative work does not get produced by chance. Artists go to school. They train. They learn from mentors. They practice (oh, do they practice), and they produce a lot of crap in the process of perfecting their craft. Are there crummy artists? Well, yeah, but there are also crummy surgeons, crummy accountants, and crummy contractors. Whether you wield a pen, a paintbrush or an instrument, it takes skill to produce anything good.
2. Along similar lines, we think anyone can produce art. Okay, this one involves a lengthy philosophical discussion about what art actually is, but seriously, have you ever watched the audition rounds of a talent show on television? It’s pretty clear that some are better at it than others, and wanting to “be a star” is not sufficient. We wouldn’t expect that just anyone could be a scuba instructor, sushi chef, mathematician, or zookeeper. Whether it’s because of a lack of natural talent, inclination or training, I don’t think I have any of these careers in me, and I praise those who do. I hope that those who aren’t adept with language will show similar respect to my writing.
3. We think all artists want to be rich and famous, and maybe the ones who are don’t always set the right example. I like not being recognized at the grocery store. I’m cool with not being asked to headline at festivals. Don’t get me wrong, I love knowing that people read my work once in a while. It’s thrilling to share ideas, and I don’t care if my work gets me a villa in Tuscany or a bronze statue somewhere. “Steady” is a word I would like to associate with my paycheque, not “gargantuan.” If, by some stroke of cosmic luck, I someday make a lot of money from my art, I promise I’ll behave myself and do something useful with it.
4. We’re really not sure what we get when we pay for art. You go to a baker, and you get bread. You go to a salon and you get your nails done. You go to a mechanic, and your car run stops making noise. Art is a little more slippery, a little less tangible. What do I take home after a concert (besides a souvenir t-shirt)? When I’m finished with a book, is it really just a wad of paper that lingers? What do I point to after I’ve left an exhibit? Art is a business of producing ideas and experiences, of calling forth emotion and memory. It’s much more difficult to box up and sell, and we can’t return it if it bugs us. From a product standpoint, it is admittedly ethereal, but we have to keep in mind that everything we love that’s artistic, from the music on our devices to the pretty shoes on our feet, had to come from somewhere, with a creative, talented person putting themselves out there.
5. We think artists have chosen a lifestyle that involves poverty. We think they secretly enjoy it. Nope. This wordy, idea-ish stuff happens to be what I’m good at (most days). I’m also good at eating, and would like to be able to pay for that. I’m good not living in the rain, and would like to have a roof over my head. I’m good at leaving my house and going out into the world, and I’d like to be able to afford a little of that too. Okay, you could say art is my calling, but that doesn’t mean I shouldn’t make a living from it, and let me tell you, between time and supplies, it ain’t free.
6. We see art as a luxury, something we don’t need or deserve. If there was ever a time when art wasn’t a luxury, it’s now. We’re in a little bit of pickle these days (thanks a lot, 2016), and while booze, weapons, and other distractions may provide some sort of outlet for our angst, I’m going to go out on a limb and say that whether you’re an artist or an art appreciator, there isn’t anything else that helps a human being deal more effectively and productively than art. It’s our collective soul. It’s universal. It’s primal. My human friends, we all deserve art. It’s not amusing or adorable. It’s freakin’ important.
Okay, now’s the part where I’m supposed to come up with a plan for how we should pay artists, who should pony up the dough, and I’m so sorry, but I’m still working on this. Could it be considered a civil service job, with the government footing the bill? Should we take a tip from Shakespeare and get wealthy patrons on our side? Do we just go on strike, and leave the world a little uglier and more dull until we get our point across?
My guess is that art needs to undergo a massive re-branding. We need to put our assumptions about art and the people who make it through the ringer. Before making one of the comments mentioned above, perhaps ask yourself “Would I say that to a lawyer, or a school custodian, or a daycare provider?” If the answer is no, and you feel guilty (or if the answer is yes, and you don’t feel guilty), consider paying some creative type for their hard work, even if it’s just giving a busker the price of your morning latte, going to see an indie film, or buying something locally-made to hang over your sofa. Don’t ask your musician friend to perform at your wedding as a favour, don’t ask a graphic designer to give you a freebie, and don’t balk at shelling out a few bucks for an eBook when you’re reading it on a $200 device. The more an artist is able to actually live off their art, the more time they’ll have to devote to it, and the better it’ll get.